From humble beginnings on a Tincurrin wheat and sheep farm, Valda and Don Banfield began a journey that has taken their family to the forefront of Australia's pearling industry. Today, three generations of Banfields are integral to the business, contributing across all areas - from pearling operations and jewellery manufacturing to retail, marketing, and management. Their combined efforts have grown the business to include seven showrooms, an online store, daily tourism experiences, and a thriving commercial pearling operation.

Willie Creek Pearls stands out as a Western Australian family-owned and operated business for over 35 years - a rarity in today's corporate landscape. The Banfields' unwavering commitment to their family values and collaborative spirit have been the cornerstone of their success, ensuring that the business remains firmly rooted in its origins while continuing to innovate and expand.

Their story is a testament to the power of family, dedication, and innovation in building a successful and sustainable business.

Find out more here: Our Story | Willie Creek Pearls | The Pearl of Western Australia